The transformation of selling

The transformation of selling

Click and read: The-Transformation-of-Selling-Altimeter-PDF  While “social selling” is a key idea that has emerged over the past few years, it is clear that something larger is afoot. Keeping up with fast-moving and well-informed customers requires sales departments...
CRM done right (Harvard Business Review)

CRM done right (Harvard Business Review)

CRM Done Right Through the late 1990s and into 2000, managers plowed millions of dollars into information systems meant to track and strengthen customer relationships. Often built around complex software packages, these customer relationship management (CRM) systems...