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Embracing Digital Change with Salesforce and EXAH

Radisson Blu Hotel Waterfront, Granger Bay, Cape Town – 11 July 2019

We are in the midst of a customer-centric revolution. Brands across South Africa are ramping up investments in digital transformation, seeking out new ways to rethink the way they do business and move faster than ever before. At the core of this is the need for the adoption of technology and change to drive stronger collaboration across the organisation and build closer, more meaningful engagements with customers.

We’ve tapped into our local community of trailblazers to share the key trends, challenges, success measures and priorities impacting them in this revolution.

Join us at our very first Embracing Digital Change series event hosted at Cape Town on 11th July. This event will be hosted by the Salesforce South Africa team and EXAH.

We will also have one hour of networking at 12:00pm – 13:00pm.

How to Personalise Engagement at Scale. Engage Shoppers Like Never Before

Today’s shoppers traverse many channels and touch points before purchasing a product. However, retailers struggle to reach and deliver consistent, connected experiences across these disparate touch points – email, mobile, social, ads, apps, IoT, and web – you name it. In fact, 63% of shoppers don’t feel like businesses truly know them!

How can you keep up with the growing shopper expectations and deliver personalised messaging across every channel? How can you capture insights across all of engagement channels and data sources with one unified view of performance and ROI?

Retailers must learn to scale and embed personalization across the entire consumer lifecycle, from awareness through advocacy.

Join our hands-on session and learn how businesses such as Zando, Aldo, Adidas, American Express, Hotels.com ramped up their personalisation efforts and why they believe it’s imperative for future success. In this demostration you’ll see:

  • How Salesforce can help you personalise engagement at scale
  • EXAH’s methodology and approach to successful implementations
  • Next steps to get you started on your personalisation journey

09:30 – 10:00      Arrival & Coffee
10:00 – 10:15      Welcome & Intros
10:15 – 10:45      Customer journeys and why they matter
10:45 – 11:05      Thinking beyond email
11:05 – 11:15       Break
11:15 – 11:30       Taking action on the marketing insights and optimise every investment and activity
11:30 – 12:00      Where and How do we start?
12:00 – 13:00      Lunch and Networking


Date:      11 July 2019

TIme:     09h30 -13h00
Venue:   Radisson Blu Hotel Waterfront, Beach Road, Granger Bay, 8002 Cape Town


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