Sales, Service and marketing positioning:
Strategy is the creation of a unique and valuable position, involving a different set of activities. If there were only one ideal position, there would be no need for strategy. Companies would face a simple imperative – win the race to discover and preempt it. The essence of strategic positioning is to choose activities that are different from rivals’. If the same set of activities were best to produce all varieties, meet all needs, and access all customers, companies could easily shift among them and operational effectiveness would determine performance.
We focus more on the client and less on the software. We believe that industry (sales, marketing, and service) knowledge is a critical backbone in order to prepare better use cases that fit the client’s situation better.
GAP (Good, Average and Poor) analysis and audit
The inability to recognise the systems and interdependencies at play within a business (containing both people
and technology) as a whole can create world of problems. Marketing, Sales, and Service are interrelated, nested systems, each having a systemic influence on each other, and the whole.
If a part of the puzzle is missing, it undermines the winnability of the game. As a boutique marketing, sales, and service implementation practice, we look for solutions and low hanging fruit where small changes can produce big results – but the areas of highest leverage are often the least obvious.
One on one Sales, Service and marketing coaching
As a service orientated business we strive to better a business’s bottom line by identifying human skills and behaviour shortfalls specifically in areas where your people deal with prospective and existing customers. After identification we consult and coach the business and its staff on-site or in a private setting and measure the subsequent changes in efficiency and success ratios for a pre-determined term.
Over used as a term but greatly under utilised as a business tool, the (Client Relationship Management) tool has in the era of customer experience became absolutely essential to any business that interacts with clients. In most cases business still use spreadsheets, accounting software, calendars or email as the tools to keep track of clients needs and wants. In all of these cases you need a human to give value to the data or to act on, but as we know this happens haphazardly and only to the “most profitable” clients seeing that they stay top of mind.
Scalability is limited to hands on deck and require more people to serve more clients, leaving the business with an expensive and high risk growth plan.
The market is now flooded with various CRM’s, most of them now cloud based and developed by mostly American development companies. This leaves businesses with no option but to implement the CRM themselves. You are reduced to watching instructional videos and subsequently adjusting your operations to fit the application, thus the high ratio of unsuccessful or limited adoption to the most simple of business processes, which you could honestly have just left on a spreadsheet. At EXAH we have worked with all of the well known CRM systems on offer, and after dozens of attempts at amendments or complete overhauls, we have partnered with what we believe are the only two true adoption proven solutions that at the moment can not just be a CRM, but bring all of the critical elements of your business together, avoiding human routing.