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Why CRM?

Systems marries tactics and strategy, it gives them existence. Strategy without systems is strategy without tactics, systems without strategy is the noise before defeat.

Sacrificing always produces drift. This drift needs to just be managed. Sometimes the drift doesn’t matter, other times, however, drift is very very dangerous. Sacrificing on the wrong things will make the drift unmanageable. Sacrificing produces more drift over time.

Watch this video to learn how CRM fail and what you should consider pre-design and implementation.



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