MARKETING AUTOMATION & COMMUNICATION

Optimize Marketing Outcomes through Automated Communication Solutions

“We’re going to keep typing while the walls fall down because we’re creative – the least important, most important thing there is.” – Don Draper, Mad Men.

As a brand, it’s crucial to be in the right place at the right time to capture the attention of clients in today’s digital marketplace. The science of Marketing Automation and the art of proactive client communication can work in harmony to make an impactful statement for your business. Salesforce’s suite of Marketing Automation tools allows businesses to leverage client data and create customized marketing and communication journeys.

However, the most successful companies know that there’s no such thing as a perfect campaign. That’s why Marketing Automation gives you the necessary data to continuously optimize your marketing and communication efforts, leading to better client experiences, engagement, and ROI.a

 

At EXAH, we combine our systems thinking expertise with marketing prowess to develop solutions that are;
Effective and generate bottom-line impact;
Streamlined and increase productivity;
Scalable to facilitate growth;
Innovative to cater to ever-changing customer needs;
Beautiful regardless of simplicity or complexity.

Ultimately, at the heart of everything we do, we put the customer first. Uncertainty is never a positive experience, which is why proactive communication is key to ensuring clients and prospective clients feel reassured throughout the process or journey.

EXAH’s blueprinting methodology allows us to have a holistic view of the marketing and communication requirements, ensuring minimal silent episodes in the customer journey. Additionally, we can accurately map the flow of information through various data sources to ensure there’s not only one source of truth but one version of the truth.

From nurturing prospective clients to upselling and cross-selling, Marketing Automation is the vehicle that will drive your marketing success.

If you’re looking to maximize your marketing efforts, get in touch with us at EXAH today!

VALUE OFFERING

From concept development to prioritizing features and functions, we bring excitement and engagement to the table through gamification. We innovate with customer feedback and stay ahead with our competitive intelligence and research. Trust us to deliver the tools to take your business to the next level.

SALES

Maximize your sales efforts with our comprehensive tools for forecasting, lead management, quote- management, pipeline management, and cross/up-selling.

CUSTOMER EXPERIENCE

Enhance customer satisfaction by utilizing our services for service blueprinting, crucial episode analysis, offering delivery, interaction management, queue management, and service broadcasting.

RETENTION & RE-SELL

Boost customer loyalty through our trigger analysis, loyalty program, win-back campaigns, designs, and customer involvement initiatives.

TARGETING & MARKETING

Achieve your marketing goals with our solutions for micro-segmentation, journey modelling, scoring and targeting, campaign management, pricing, promotion, and win/loss analysis.

STEP 1:

Discovery

STEP 2:

BUILD

STEP 3:

VALIDATE

STEP 4:

Handover